Pressroom
BoxSentry and ISB partner to deliver the first Bahasa Indonesia-enabled email protection system (View Pictures)
Spam filters are currently costing businesses an estimated US$3.5 billion a year by mis-classifying good emails as spam.
JAKARTA, January 17, 2008 – PT Information Solusi Bisnis (ISB), a leading IT distributor based in Jakarta Indonesia, has announced its partnership with Singapore-based BoxSentry Pte Limited to deliver the first ever Bahasa Indonesia enabled version of RealMail®.
RealMail is a next generation email authentication technology that enable Telcos, ISPs and enterprises to counter a deluge of external and internal attacks to their network, including spam and viruses, while ensuring virtually 100% delivery of genuine emails. RealMail® is unique in the way that it accurately handles emails in Bahasa Indonesia, as well as other Asian languages including Chinese, Thai, Japanese, Korean and Arabic.
Industry experts generally acknowledge that currently between 85-90% of global email traffic is spam and that this spam level is likely to increase in 2008.
According to Opus One, an enterprise network product test specialist, some popular current generation email security solutions cause false positive (error) rates as high as 0.85%. This means that one in every 120 legitimate business emails will not be delivered to its recipient due to a classification error by a spam filter.
Due to the fact that most anti spam products are designed to work with English, they tend to make more mistakes in languages such as Chinese, Arabic and even Bahasa Indonesia. Quoting a report by industry analyst Ferris Research, BoxSentry CEO Manish Goel said: “Lost emails cost businesses an estimated US$3.5 billion each year.” Goel added, “Ultimately, the revenue lost as a consequence of damaged business relationships could be many times higher.”
Goel advised that “Businesses have come to accept that these lost emails are simply an unavoidable consequence in the fight against spam and other online security threats. However, BoxSentry strongly disagrees with this assertion and, together with its technology and solution partners, has developed an unique approach which remedies this situation.”
BoxSentry’s RealMail takes a completely different approach to that employed by current generation security solutions. Its primary focus is on Email Protection; providing enterprises and government organizations with ‘business safe’ email achieved by integrating positive reputation data and sender authentication techniques to protect the delivery of good emails. BoxSentry also works closely with leading European technology company eleven GmbH whose eXpurgate anti-spam engine provides cutting edge spam detection capability based on pattern matching and network traffic behaviour. The solutions work together to result in emails being intelligently classified; allowing legitimate emails to be fast-tracked to the intended recipient. Businesses are also protected against unwanted emails on their networks, usually within minutes of any new security outbreak occurring.
“Providing extreme early detection (in most cases within minutes) against virus and malware outbreaks is central to our approach” said Robert Rothe, CEO of eleven. “This means that companies do not need to wait for a signature based anti-virus company to create a ‘cure’ for a dangerous virus, since we guard against these threats at the network gateway level in real-time.”
Speaking during the press conference, Goel said, “The greatest challenge faced today by enterprises and ISPs alike is really twofold. First, that spam consumes so much bandwidth that companies need to continually bolster their systems and bandwidth just to keep above water. Next, is the business impact of losing so many good emails which are caused by older generation content filter based spam filters, which cause ‘false positives’ or ‘email casualties’. Most current solutions are based on probability and lead unavoidably to the rejection of genuine mails. RealMail’s new core logic is based on sender authentication which analyses a sender’s reputation and looks for ‘positive evidence’ of known good senders. This is much less subjective than analyzing the email contents and enables RealMail to provide a truly multi-language based solution."
“In Indonesia today, the number of organisations using email for important business communication is growing,” said Mr Richard Kartawijaya – CEO of ISB. “RealMail’s next generation approach to email protection ensures that this vital communication infrastructure remains highly reliable, safe, and secure and that trust can be restored.”
As a leading systems integrator in Indonesia, ISB’s partnership with BoxSentry adds much value to customers in Indonesia where ISB has enjoyed excellent performance. The company has a track record of excellence in serving a large cross-section of the information technology community, and it puts emphasis on Customer Service to give best services.
About BoxSentry
BoxSentry is an innovative email deliverability solutions provider with operations across the Asia Pacific, Middle East and Europe. Its development teams are based in the UK and Australia. BoxSentry solutions for email deliverability integrate the key components of reputation, authentication and anti-spam methodologies for its clients. RealMail™ is BoxSentry’s patented email security platform that has been developed to accurately protect legitimate emails and stop spam in English, as well as the major languages of the Asia Pacific & Middle East regions. BoxSentry’s unique approach and portfolio of solutions for email deliverability is effectively redefining the email security agenda. More information can be found at www.boxsentry.com.
About ISB
Established since March 2005 in Jakarta, ISB focuses in IT businesses, IT Consultating and System Integrator. As a Business Partner of BoxSentry in Indonesia, ISB will be responsible for sales and services of BoxSentry products.
It also has partnership with other big companies such as SAP on Performance Management, Microsoft on Performance Management sector, Intense on Enterprise Reporting System and Bull Presentment, Elixir on Integrated Business Intelligence, i-Sprint on Universal Single Sign-On and SQL View on electronic Document Management. For further information, please visit www.isb.co.id at www.isb.co.id.
About eleven
Eleven is a leading e-mail security service provider from Germany and provides eXpurgate a unique spam filter and e-mail categorization service which protects reliably from spam and phishing mails, identifies potentially dangerous e-mails and distinguishes between individual and all kinds of bulk messages. In addition, eXpurgate offers various anti-virus options and an efficient e-mail firewall to protect large email infrastructures. More than 25,000 companies worldwide use the eXpurgate service. Everyday, eXpurgate checks and categories up to 500 million emails. Among eleven’s clients are leading ISPs such as T-online and freenet as well as many renowned companies and public institutions, among them Air Berlin, the BMW Group, DATEV, RTL, Nokia, and Wall AG. For further information, please visit www.eleven.de.
Press Contact:
Yoke Chow
BoxSentry
Phone : +65 6536 5203
Email: yoke.chow@boxsentry.com
Richard Kartawijaya
PT Informatika Solusi Bisnis
Phone: +62 215289 2233
Email: kartawijaya@isb.co.id |
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